Crushing It! How Brands Can Win by Tapping into Lifestyle and Culture
Shifting Perspectives in Marketing
When it comes to advertising and marketing, many brands get stuck in the weeds of product details. They focus on the taste of a soda, the specs of a camera, or other technical attributes. While those features matter, they rarely spark emotional connection. The truth is, successful marketing isn’t always about the product itself—it’s about aligning with the lifestyle, interests, and aspirations of your potential customer.
Why Honesty in Strategy Matters
Finding a marketing agency that isn’t afraid to push back against what you think you want is rare. Too often, agencies simply nod along without challenging clients to see the bigger picture. At Maring Media, we pride ourselves on being that honest partner. Our job is to create campaigns that resonate with culture, trends, and human experience—not just product specs.
The Conceptual Case: Orange Crush Reimagined
Take our modern conceptual spin on Orange Crush as an example. Rather than focusing on flavor, packaging, or price, we imagined the brand riding the wave of one of the fastest-growing cultural movements today—surfing.
Surfing has always carried a cool, adventurous spirit, but right now, its popularity is booming. Factors like its inclusion in the Olympics, the rapid growth of surf parks worldwide, and cultural shifts embracing outdoor lifestyle have made surfing more visible and more diverse than ever before.
By aligning with this trend, a brand like Orange Crush doesn’t just become relevant—it becomes aspirational. It taps into the thrill, freedom, and energy of surf culture, making the product part of an experience rather than just a beverage.
Expanding the “Crushing It” Tagline
With the tagline “Crushing It,” the possibilities expand far beyond surfing. This positioning connects directly with the experience economy, where consumers crave moments, adventures, and stories to share. The message works across multiple contexts:
Outdoor activities like hiking, skateboarding, or mountain biking
Lifestyle branding around ambition, success, and peak performance
Business culture where individuals strive to exceed expectations and achieve more
By anchoring the campaign in cultural relevance, “Crushing It” becomes more than a slogan—it becomes a mindset.
Why This Approach Works
Marketing that aligns with lifestyle trends is backed by both data and psychology. Consumers are more likely to connect with brands that reflect their values and interests. This emotional tie builds loyalty, trust, and excitement. When a brand becomes part of someone’s story, it naturally drives preference and growth.
Want to “Crush It” with your brand? Connect with us to learn more about our vision and strategies.
